VIDEO: How to make a value proposition for your device

Dr. Thomas Shehab, speaking at the 2016 AGA Tech Summit, which is sponsored by the AGA Center for GI Innovation and Technology, said that if he had one tip to offer a company working on a value proposition for their medical device, it would be to put it in the context of this dramatic time of change in health care. It doesn’t matter what the device is. It has to address changing realities in payment. The AGA Center for GI Innovation and Technology is a unique resource for innovators, he said, because it brings together groups that wouldn’t otherwise meet, like CEOs of startups, doctors, government stakeholders, and business interests such as his venture capital firm Arboretum Ventures.

Dr. Thomas Shehab, speaking at the 2016 AGA Tech Summit, which is sponsored by the AGA Center for GI Innovation and Technology, said that if he had one tip to offer a company working on a value proposition for their medical device, it would be to put it in the context of this dramatic time of change in health care. It doesn’t matter what the device is. It has to address changing realities in payment. The AGA Center for GI Innovation and Technology is a unique resource for innovators, he said, because it brings together groups that wouldn’t otherwise meet, like CEOs of startups, doctors, government stakeholders, and business interests such as his venture capital firm Arboretum Ventures.

Dr. Thomas Shehab, speaking at the 2016 AGA Tech Summit, which is sponsored by the AGA Center for GI Innovation and Technology, said that if he had one tip to offer a company working on a value proposition for their medical device, it would be to put it in the context of this dramatic time of change in health care. It doesn’t matter what the device is. It has to address changing realities in payment. The AGA Center for GI Innovation and Technology is a unique resource for innovators, he said, because it brings together groups that wouldn’t otherwise meet, like CEOs of startups, doctors, government stakeholders, and business interests such as his venture capital firm Arboretum Ventures.